He moved the world in hypnotic ways, treating his art with love and sensual affection.Sharing his vision of women, full-blooded and captivating, in myriad ways. Alphonse Mucha was as much a pioneer of modernism as he was of graphic design, inspiring countless imitators of his realistically ephemeral world.
He worked on diverse projects such as the 1900 Paris Exposition Universelle, and later on commercial projects in the United States and elsewhere in Europe including the then new state of Czechoslovakia (founded in 1918), designing posters, bank notes and stamps.
From 19 September 2008 till 4 January 2009, CaixaForum Barcelona holds an exhibition of Alphonse´s works under themes of Theatre, Beauty, Mystery and Modernity.
http://obrasocial.lacaixa.es/centros/infoserveiscfbcn_es.html
´´Mucha executed many advertisements, his works were used on packaging for sweets and perfumes (anticipating contemporary product presentation),and a Mucha soap was even produced, prefiguring modern merchandising. Luxury, hedonism, eroticism and fantasy are the basic elements of an advertising discourse that seeks to persuade viewers based on the splendour of its forms, an elaborate style and inventive typography.´´
2 comments:
This is wonderful, Sue. I've missed your journalistic writings but dare I say, this is better because you're writing for passion?
More! I want more!
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